Digital Marketing: Methods that Get Results – Maggie Blasgall with Cordell, a Division of Nex-Tech: With the ever-changing world of technology, the variety of marketing platforms are endless. Develop a solid digital marketing strategy that sets you apart from the competition and gets results.

Is the Data Eluding You? Data Capture Innovations for Better Broadband Quality – Trevor Back with Calix: Operators deploying fiber and access systems to support smart grid, premises systems, and broadband initiatives will leverage both internal deployment teams and outside contractors to bring infrastructure to a state of readiness. The orchestration of those resources from project start to final quality review can be complex and subject to inefficiencies and cost overruns without consistent standards and communications tools. Communication and operational inefficiencies increase costs and slow down time-to-market with inside plant and outside plant projects. What are ways service providers can address these challenges? In this session we’ll talk about innovative approaches that streamline and automate the control, management, and quality assurance for improving productivity on large scale network and premises deployment projects.

Supply Chain Challenges - Greg Roos, Dakota Supply Group, will lead a discussion of the challenges he sees from his suppliers in making timely delivery of products and services.  Participants will learn about the stresses and strains facing broadband providers and their supply chain, and will discuss best practices for overcoming these supply challenges.

Performance Testing Compliance—Tory Richtmyer with JSI will review the evolving regulatory and technical challenges regarding compliance with the FCC’s performance testing rules. What equipment is available for testing? How are supply chain issues affecting compliance? What about customer acceptance? In short, what’s a provider supposed to be doing to ensure it complies with FCC rules?